Why do Mobile Apps have a Higher Conversion Rate Than the Mobile Web?
All business having a website has to establish a mobile presence. We are living in a mobile era and there are four billion unique mobile users across the globe. 52% of worldwide internet traffic comes from mobile devices.
Every mobile category is trending towards the top that shows no signs of slowing down in the future. Most businesses know about these trends and opt by making the website mobile-friendly. But don’t assume that making a mobile-friendly website is the final solution. You need a mobile app that can help you to optimize your brand, business, and website for mobile users.
As per the report, mobile apps convert higher than the mobile web. On average, mobile apps convert at a 157% higher rate than the mobile web. Therefore, the business which is depending on a mobile website for the conversion rate is missing a huge opportunity. They should have a mobile app that will help them to maximize conversions.
To know more about this, read the points that will prove why mobile apps convert better than mobile sites.
1.Better Personalization
Personalization always drives conversions. Whether a consumer is shopping in-store, online, or from any device, they like personalized things. There are a few factors that help to personalize someone’s experience:
- Interests
- Behavior
- Location
- Demographics
Every customer does not want to be treated as same as others. You can easily collect the user’s information through a mobile app. It helps you to personalize their experience.
On the app, you can suggest products or services based on the user’s browsing behavior or purchase history. It will make this task easy for you as every unique user has a profile with their preferences. With the user’s personalizing experience, you can directly ask your customers what they want.
With the help of an app, you can track users’ spending, view their purchase history, or monitor their status, which you can note down in the customer loyalty program.
If you are using the mobile web then you have to sign in to an account which will be a tedious job. But, if the user is using a mobile app, then the user sign in automatically.
2. Easier Communication
Communication also helps to drives conversions. Two main categories sum up the communications of brand and customer methods:
- Communication initiated by the user.
- Communication initiated by the business.
An email marketing campaign is one example where you can initiate communication for your business. Also, the submission of customer form having questions or complaints is initiated by the user.
You should be sure that the customer can easily access the support. As per the report, live chat is the most liked method of customer communication. So, you can integrate the live chat into a mobile app. The developer can also add the option of live chat, email, ticket support, or phone.
The brand can’t initiate communication on the mobile web. AI robot or chatbot pop-up can help but, it is also limited. With a mobile app, you have the flexibility to connect with users at any hour via push notifications.
It is shown in a recent study that push notifications have a 90% average open rate, in comparison to 23% for email. 70% of users find push notifications useful, and 40% get to engage with a push notification within an hour of receiving one. It has a 7x higher engagement rate compared to emails. And there is only a single way to communicate with users, i.e., push notifications via mobile app.
3. Utilize Mobile Device Features
As the mobile apps get installed on a device, it offers access to elements of the user’s smartphone or tablet. Features like:
- GPS
- Camera
- Contact lists
- Compass
These help to make your app more interactive by making it easier for the user.
Now, the payment method is also quite easy for users. They just have to add an account and wherever they want to pay they can scan and pay via wallet. This method decreases the error rate of the user and keeps them away to become frustrated.
If you use the mobile web, there will be a lot of manual work but, in the app, it is easy for all.
4. Users Spend Majority of Mobile Time on Apps
If you want to increase the conversion rates then you have to reach people on the platforms that they are using the most. Now, it is very common that everyone to use a mobile device.
The users spend 90% of their time on mobile apps while using smartphones. Only 10% of the users spent their time on the web. Therefore, there is a high chance that they access your content more from an app than a web browser.
It is because the mobile app is better as they are already installed on the device so, the user has to just click on them. But, when the users use a mobile website, then they have to open a browser, search the site, then click on it to reach the homepage. Using an app takes a second of the user.
So, there is no doubt that why the usage of mobile apps greatly overshadows and outperforms mobile web browsing.
5. Increase Engagement and Retention
Mobile websites can’t drive engagement. It has the very little capability and your site gets restricted in many other terms. For example, you can use a push notification to gather the engagement on the app but, you can’t do this on any mobile site.
Apps have a lot of features like a customer loyalty program that helps you to manage the customers. as well. If they get any reward or incentive to refer to family and friends, then the users use the app continuously. Sharing of your content drives engagement and raises retention rates.
By seeing all these points, it makes you clear that you can’t compare a mobile app and a website. The app beat the mobile sites in every category. Now, if you are ready to take your mobile app strategy to the next level then contact Value Innovation Labs. We are here to create a mobile app that gives you more conversions.
All business having a website has to establish a mobile presence. We are living in a mobile era and there…